What is website optimization?
Website optimization is the practice of making improvements to your website with two main objectives: 1) to make your website more discoverable, especially by search engines such as Google and Bing (this is usually know as Search Engine Optimization or SEO), and 2) to make your business' site more usable to visitors -- meaning more engaging and higher converting (this is commonly done via website A/B testing or multivariate testing).
Benefits of website optimization
By optimizing your site on these two axes, you will not only drive new users to your business but you will also turn more of them into actual customers. This will result in higher operational efficiency of your online presence, higher return on your investment (especially if you're also leveraging online advertising to drive traffic), and thus growth in revenue and profitability for your business.
Medium to large companies spend millions of dollars each year using large teams of people to optimize their online presence. As a small business, you don't have the resources for such an endeavor. It is therefore very important to get the right advice and make prudent investments, and Toptimize can help in a very cost efficient way.
How can Toptimize help your business?
Toptimize will first perform an analysis of your online presence and score it on a mix of discoverability and usability metrics. Once this baseline has been established, we will recommend a course of action to best optimize your site for both discoverability and usability.
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